Close to Home Campaign
The new Liquor Barons brand positioning campaign. “Close to home, far from ordinary” delivers the familiar local message in a new engaging way. This latest campaign has retained the look and feel of the previous art direction developed and has introduced “The Barons”, 3 unique characters who have become the face and voice of the brand.
These characters have been created to engage with both younger and older Liquor Barons customers across multiple channels.
Role: Design and Artwork
Client: Liquor Barons