Role: Design and Artwork
Client: Liquor Barons
Close To Home Campaign
The new Liquor Barons brand positioning campaign. “Close to home, far from ordinary” delivers the familiar local message in a new engaging way. This latest campaign has retained the look and feel of the previous art direction developed and has introduced “The Barons”, 3 unique characters who have become the face and voice of the brand.
These characters have been created to engage with both younger and older Liquor Barons customers across multiple channels.